Case studies,E-Commerce & Retail01 August 2022
Shelly Bay Baker
Shelly Bay Baker reduces delivery delays thanks to accurate addresses and GPS coordinates.
TLDR
- E-commerce platform’s standard checkout led to delays or misdeliveries.
- Implemented Addressfinder’s autocomplete service at checkout.
- Can now check if address lies in delivery zones at checkout with enriched suburb metadata.
- Reduced delivery delays and costs.
- Fresh bread delivered faster.
Background
Shelly Bay Baker bakes a range of sourdough breads, bagels and loaves every day. Their secret, which gives their bread a sensational flavour and aroma, is their fresh stoneground flour which is made in-house from organic NZ whole-grains. These tantalisingly delicious breads are sold both in-store and on their website.
The Challenge
Prior to switching to Addressfinder, Shelly Bay Baker was using their e-commerce platform’s default address fields which allowed customers to enter whatever they wanted.
The address information gathered from customers was often inaccurate. These bad addresses caused deliveries to go to the wrong place and forced drivers to return to base and contact the customer and clarify their address.
There was also no way to prevent customers, who live outside of their delivery zones, from making purchases.
"Having inaccurate address information caused a huge headache for us and our customers."
Simon Morton - Director at Shelly Bay Baker
The Solution
Before
- E-commerce platform’s standard checkout
- Inaccurate customer address information being collected
- Unsuccessful or delayed deliveries
- Unnecessarily high cost of delivery
After
- Improved user experience while purchasing goods
- Verified address data collected from customers
- Hassle free and quick deliveries
- Saved time and money
- Happy customers
The Result
Shelly Bay Baker is now using Addressfinder’s address autocomplete service on their online checkout. The export of address data from their online store, to the deliverer, is now automated and error free.
By using Addressfinder’s suburb metadata, Shelly Bay Baker now checks if a delivery address lies within their delivery zones. This is done on the checkout and prevents ‘out of the delivery zone’ purchases being made.
Deliveries are made without a hitch, ensuring happy customers can now get bread fresh and straight from the oven!
"With Addressfinder we are gaining gold standard address information. We now have a reduced error rate, increased efficiency, and are saving time and money."
Simon Morton - Director at Shelly Bay Baker