E-Commerce & Retail,Case studies22 August 2022

The Dinner Ladies

The Dinner Ladies reduce redelivery calls by 90% with Addressfinder.

arrangement of pastries on a table

TLDR

  • The Dinner Ladies growth saw an increase in redelivery costs.
  • Google service led to incorrect data or unspecified unit information.
  • Addressfinder’s database contains the unit numbers required.
  • Autocomplete at checkout led to 90% reduction in redelivery calls.
  • Saved resources and led to happy customers.

Background

The Dinner Ladies remove the stress of planning, shopping, preparing and cooking by doing it all for you! They cook an ever-changing menu of delicious, home-cooked dinners, using the same fresh ingredients you use at home. The dinners are then snap-frozen straight from the kitchen and delivered to your door.


The Challenge

With The Dinner Ladies ever growing popularity, they had many dinners needing to be delivered.

Prior to using Addressfinder, The Dinner Ladies were using Google but found themselves spending a large amount of time, energy and money resolving delivery issues. These delivery issues were primarily the result of incorrect address data, or unspecified unit information.

"[Before Addressfinder] It was a bad experience for us and our customers, trying to route 5 vans and frequently coming upon an incorrect address."

Aarron Natale - Chief Technology Officer - The Dinner Ladies

The Solution

Before

  • Incorrect address data
  • Missing unit information
  • Time and money spent correcting unsuccessful deliveries
  • Stress

After

  • Extensive address information, including unit addresses
  • Smooth deliveries
  • Saved time and money
  • Great user experience

The Result

Addressfinder’s database contains the unit information that The Dinner Ladies were missing.

By adding the Addressfinder address autocomplete service to their checkout, The Dinner Ladies have been saving time and money that went into correcting unsuccessful deliveries, allowing them to focus on what’s most important… filling their customer’s bellies with delectable dinners!

"We would get around 25 calls a week about address amendments. With Addressfinder, these calls have reduced by over 90 percent."

Aarron Natale - Chief Technology Officer - The Dinner Ladies