Financial Services,Case studies01 December 2021

Cove

Near zero address issues thanks to Addressfinder address autocomplete.

dog with head out window

TLDR

  • Cove required a fast and accurate address lookup service to assist in generating insurance quotes
  • Addressfinder chosen due to high quality local data, that is well maintained and up-to-date.
  • Easy integration, replacing Google Places seamlessly
  • Accurate, up-to-date address data.
  • Now close to zero prospects have address issues.

Background

Cove is an online car and pet insurance provider that streamlines the process of quoting and buying insurance and makes it stress-free for consumers.


The Challenge

Before Addressfinder, the process of asking a customer for their address was one of Cove’s largest hurdles for customers self-serving online. Cove required a fast and accurate address lookup service to assist in generating insurance quotes. They rely on prospects’ addresses to provide accurate pricing. Cove looked around for a solution that had high quality local data, that was well maintained and up-to-date.


The Solution

Before

  • Google places autocomplete API
  • Reported issues were slow to fix or went unresolved
  • Poor local data
  • Issues with customer’s reported addresses

After

  • High quality address details
  • Reliable up-to-date data
  • Easy developer documentation
  • Fair price
  • Improved customer experience

The Result

Cove’s investigation into address verification services revealed that Addressfinder provided the most accurate and reliable address data, as well as a streamlined implementation process. Cove were able to easily hot swap Google out. The address autocomplete feature of Addressfinder, along with the regularly updated address database, gives the correct address the first time. Close to zero prospects have address issues now when generating their online quote with Cove.

"Addressfinder’s high quality address data makes our form stress-free for consumers."

Jamie Toy - Technical Lead at Cove