E-Commerce & Retail,Case studies21 August 2022
Salvos Stores
Improved fulfilment efficiency driven by address validation increasing from ~60% to 98%+
TLDR
- Unreliable address information collected through E-Commerce fulfilment platform.
- Resulted in inefficiency and negative customer experiences.
- Addressfinder integration simple.
- Improved address validation from ~60% to 98%+.
- Increased successful deliveries and customer experience.
Background
Salvos Stores have been providing Aussie communities with experiences that enable social and environmental impact for over 140 years. With a national network of 350 stores and a growing online presence, the sale of donated goods keep more than 35 million items from landfill every year. The sales also generate vital funding for The Salvation Army’s community programs that support people experiencing homelessness, family and domestic violence, addiction and disaster recovery.
The Challenge
After COVID-19 forced the doors of Salvos Stores to close for the first time in their 140 year history, they fast-tracked the launch of their own online store. Dispatching thousands of orders per week from hundreds of store locations, they quickly realised that customer addresses were not aligned with their eCommerce fulfilment platform. As a result, stores were double checking addresses and contacting customers.
"The unreliable address information we were gathering was reducing efficiency and adversely impacting customer experience."
Lucas F. - Senior Manager, Digital Channels
The Solution
Before
- Inaccurate addresses
- Time spent double checking addresses and contacting customers
- Difficulty with deliveries
After
- Improved address validation
- Better customer experience
- Successful deliveries
- Greater efficiency
The Result
Integration with Addressfinder was simple and provided customers with a streamlined checkout experience. For Salvos Stores, it meant improving address validation from ~60% to 98%+.
This has significantly improved fulfilment efficiency, allowing their teams in more than 250 stores to efficiently send orders to more than 100,000+ Aussie households.
"For Salvos Stores, using Addressfinder meant improving address validation from ~60% to 98%+"
Lucas F. - Senior Manager, Digital Channels