Case studies01 December 2021
TASS
TASS enhances education data integrity and insights with address verification and geocoding.
TLDR
- TASS struggling with inaccurate data and inconsistent address formatting.
- They required a reliable address verification service.
- Decided on Addressfinder due to address verification and geocoding capabilities.
- Accurate address data ensured consistent, verified formatting.
- Geocoding allowed for visualisation of address data and location-specific campaigns.
Background
TASS provides a school management system. Hundreds of schools manage all their operations using TASS.
The Challenge
TASS required a reliable address verification service. At the core of every school there are multiple home addresses. The consequences of address data being incorrect, or out of sync with other systems used within the school, can be subtle on the surface but ultimately far-reaching. It’s essential that schools do everything they can to improve and protect the integrity of address information and minimise the capture of bad address data.
"It's essential that we minimise the capture of bad address data."
Meagan F - Marketing Coordinator at TASS
The Solution
Before
- Inconsistent address formatting
- Reduced ability to collect address associated metadata
- Data correction often necessary
- Manual address entry
After
- Geocode addresses
- Visualise address data
- Improved user experience
- Enables target marketing
The Result
Addressfinder’s address autocomplete ensures schools collect accurate and consistently formatted data, every time. This is integral to each school for things such as government returns and reporting, day-to-day administration tasks and ensuring parents are receiving communication.
Use of Addressfinder also improves the parent/guardian experience by diminishing the need for tedious tasks with 80% fewer keystrokes when entering an address. And, of course, good address data is like gold to school marketing and enrolment teams, where the data can be used to gain insight into the target audience, analyse marketing activity and create location-specific campaigns.
"Addressfinder helps with marketing, enrolments and business."
Meagan F - Marketing Coordinator at TASS